Winter is here, and it’s the perfect time to refresh your makeup routine with trends that embrace the cozy yet glamorous vibe of the season. From frosty finishes to bold statements, this winter’s makeup trends are all about balancing warmth and sparkle. Here are five adorable winter makeup trends you should try to elevate your look this season.
Here’s a look at the top makeup trends you’ll want to try for Winter.
1.Cool Tones:
Winter is the perfect time to swap in cooler tones a la cold girl makeup. “Add in cool pinks and some shimmer to make you appear as if you’ve been exposed to a wind chill—in the best apres-ski way possible,” says Drita Paljevic, head makeup artist at Kevyn Aucoin Beauty. “We like making it approachable for everyday wear with a neutral, ‘90s twist on the snow and ice looks that are trending on social media.”
2.Metallic Eyeshadow:
That being said, metallic eyeshadow is undoubtedly going to be a popular winter beauty trend in 2025. However, delicate application is essential to avoid creating an overly antiquated effect.
3.Flushed Cheeks:
Rosy, flushed cheeks are a winter classic that never goes out of style. Mimic the natural glow of a brisk walk in the cold with blush shades like peachy pink, soft rose, or even a hint of coral. Cream blushes work best for achieving a dewy, natural look that keeps your skin looking fresh and hydrated during the dry winter months.
4.Moonlight Skin:
It’s time to achieve that moonlit glow. A glow from within, rather than the bronzed skin of summer. Start with a hydrating face cream and SPF, followed by a glowy primer like Milk Makeup’s Hydro Grip + Glow Primer, and finish with a dewy skin tint like MAC’s Strobe Cream. Set the face lightly with powder, apply a balmy highlighter on the high points of the face, and lock everything in with setting spray.
5.Bold Lips with Soft Eyes:
It’s no secret that a bold, daring lip is a staple in any rotation of winter makeup looks. “Wearing darker colors means you can be more playful, but it’s still important to strike the right balance and not overdo the eyes,” Paljevic says. “Opt for a more stain or matte eyeshadow in a cream, beige, or very light brown—this gives you the freedom to be brave with your lips.
6.Mulled Wine Moment:
According to beauty expert Kelli Anne Sewell, a seductive burgundy lip is a stylish wintertime trend. She claims that one of the season’s most popular accessories is burgundy lips, which are directly from the fashion industry. Try a plum or wine-colored eyeliner if you are not into strong lips.
Final Tips for Winter Makeup:
For those who love to experiment, graphic eyeliner is a must-try trend this winter. From bold wings to abstract designs, this look lets you express your creativity. Use metallic or white eyeliner for a winter-inspired twist. Pair it with neutral eyeshadow to make the liner pop and keep the rest of your makeup understated.
Prep Your Skin:
To create a smooth canvas for your makeup, start with a moisturizing primer and a decent moisturizer because winter cold can be tough on your skin.
Long-Lasting Products:
To guarantee that your makeup remains in place in the face of cold or snow, choose long-wearing products.
Experiment and Have Fun:
Winter is the perfect season to play with bold colors and textures that you might shy away from in other seasons.
These five winter makeup trends offer a range of looks to experiment with throughout the cold months. Every style offers a different approach to appreciate the beauty of winter. Keep in mind that your skin is your canvas and cosmetics is an art form. Your makeup will apply more smoothly and radiantly if you begin with a good winter skincare routine, which should always include sunscreen. Apply our award-winning SPF face mist to finalize the look after you have finished applying your makeup.
